Concern for Customer

An ethical business has a service-driven culture where concern for the customer coincides with concern for sales and profits.

Relationship	Product or Service is mutually beneficial Partnership established with customers for long term relationship
Quality	Product or Service is sold only when expected company/industry standards are met Continuous improvement objectives are part of the company philosophy Company stands behind product/service Company welcomes customer feedback and takes appropriate action and customer follow-up
Service	Hires suitable staff Trains staff appropriately and recognizes good customer service Communicates expectations to staff effectively Demonstrates a service-driven culture
Value	Focus is on value for money paid by customer Always striving to meet or exceed customer expectations